radicaleftist:

the-transfeminine-mystique:

tilthat:

TIL that Breakfast is NOT the most important meal of the day. That belief was started by Kellogg’s Cereal company to sell their product.

via reddit.com

huh it’s almost as if most all of the “common knowledge” or “common sense” things in American culture are actually just successful capitalist marketing campaigns from decades ago

I think I read somewhere that this exact same thing happened with bacon and eggs becoming the staple for breakfast. It’s literally all because of one guy hired by a pork company, Edward Bernays.

In the 1920s, Bernays was approached by the Beech-Nut Packing Company – producers of everything from pork products to the nostalgic Beech-Nut bubble gum. Beech-Nut wanted to increase consumer demand for bacon. Bernays turned to his agency’s internal doctor and asked him whether a heavier breakfast might be more beneficial for the American public. Knowing which way his bread was buttered, the doctor confirmed Bernays suspicion and wrote to five thousand of his doctors friends asking them to confirm it as well. This ‘study’ of doctors encouraging the American public to eat a heavier breakfast – namely ‘Bacon and Eggs’ – was published in major newspapers and magazines of the time to great success. Beech-Nut’s profits rose sharply thanks to Bernays and his team of medical professionals.

I remember learning this in psychology. Man, capitalism sure is something!